Timberland Looking for Creative Shop

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The Timberland Co., a manufacturer and retailer of outdoor footwear, apparel and accessories, has initiated a search for the offline and online creative part of its advertising business, which is estimated at $10 million to $15 million.


The Martin Agency, Richmond, VA, which handled both domestic and overseas creative, was the incumbent.


Select Resources International, Los Angeles, has been retained to help Timberland with the agency review process. Timberland, Stratham, NH, is looking for a shop with creative, advertising and strategic planning capabilities with offices in the United States, Europe and Asia.


"We're looking for somebody that can help us achieve our goal of wanting to be a lifestyle brand offline and online," said Robin Matchett, manager of corporate communications at Timberland.


A new agency will be named in August.


Cone Inc., Boston, will continue to handle U.S. public relations for Timberland. Local media planning and buying responsibilities will remain with Allscope Media.


Timberland sells its products through a network of department and specialty stores as well as through company-owned shops in the United States. It started selling online May 15 at timberland.com.


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