Tim Peterson

Most Recent Articles by Tim Peterson

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

Dell's transformation

Dell's transformation

Dell strives to better target its customers and market its brand.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Google revenue up 29%, marketing spend increases 62%

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

More Articles by Tim Peterson

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.