Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
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