Tim Peterson

Most Recent Articles by Tim Peterson

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

By

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

By

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Google revenue up 29%, marketing spend increases 62%

By

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

By

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Survey: 75% of marketers to grow social spending in 2012

By

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.

More Articles by Tim Peterson

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above