Tim Schaden, Fluency Media,

Tim Schaden is president/CEO of Fluency Media, Ann Arbor, MI. Reach him at tim@fluencymedia.com.

Most Recent Articles by Tim Schaden, Fluency Media,

PPC ads should always lead your online sales efforts

PPC ads should always lead your online sales efforts

By

All good marketers begin search engine efforts by identifying online business goals and vetting a set of high volume key phrases that best match the goals. Frankly, we guess what terms we think will work. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)

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