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Tim Schaden, Fluency Media,

 
Tim Schaden is president/CEO of Fluency Media, Ann Arbor, MI. Reach him at tim@fluencymedia.com.
 

Recent Articles

PPC ads should always lead your online sales efforts

January 28, 2008

All good marketers begin search engine efforts by identifying online business goals and vetting a set of high volume key phrases that best match the goals. Frankly, we guess what terms we think will work. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)