Most Recent Articles by Tim Schaden, Fluency Media,
All good marketers begin search engine efforts by identifying online business goals and vetting a set of high volume key phrases that best match the goals. Frankly, we guess what terms we think will work. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.