Tilia Taps Hill, Holliday

Share this article:
Tilia Inc., maker of FoodSaver home vacuum packaging systems, appointed Hill Holliday Connors Cosmopulos, San Francisco, as its agency of record.


The agency will handle national advertising, direct marketing and media planning and buying. Billings are estimated at $5 million to $10 million.


Those pitching for the business included Grey Global Group's Grey Advertising, Publicis Groupe's Publicis Dialog and WPP Group's Young & Rubicam, all San Francisco.


Historically an infomercial-driven company, Tilia now seeks to sell through retail channels. It claims its FoodSaver home vacuum packaging appliance keeps food fresh three to five times longer simply by storing it without exposure to oxygen. It also prevents freezer burn.


Jarden Corp. bought Tilia last year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.