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Net Neutrality R.I.P.

Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history

7 Ways GDPR Will Affect Your Marketing Efforts -- According to Top Marketers

7 Ways GDPR Will Affect Your Marketing Efforts -- According to Top Marketers

Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR

Finding a Need, Selling a Want

Finding a Need, Selling a Want

Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

One on One: Navigating the Tech Industry with 'Out in Tech'

One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

Aptos One Aims To Bring Retail Into The Cloud

Aptos One Aims To Bring Retail Into The Cloud

At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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