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Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

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Company of the Week

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Relive the 2017 Marketing Hall of Femme

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