Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.