Letter to the Editor
Best of luck.
Larry Kimmel, Chairman/CEO, Grey Direct, New York
Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.