Letter: Lawmaker Is Selling Something -- Himself
Personally, I'd rather read about Omaha Steaks than some pork barrel politician's wares.
Mark Wasserman, Senior copywriter, Karl Storz Endoscopy-America Inc.,
Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.