Letter: Industry Would Benefit From Better Self-Policing
Wendy is absolutely right. If the direct marketing industry really got its act together, policed itself better and vigorously discouraged "questionable" practices and practitioners, we would be a far more respected industry -- not one constantly suffering from the "j" label. So her methods of conducting business "won't work for everyone." Well, they could work for most people, if they really believed in fairness and honesty.
Wendy has always been 100 percent ethical -- and 100 percent outspoken about her beliefs. Right on, Wendy!
Katharine Barr, President, Katharine Barr & Associates, N. Reading, MA,