Letter: Establish a Postage Charge for Bulk E-Mail
But it would kill the indiscriminate marketer. Any consumer outcry about cost surely would be mollified by communicating the purpose -- the demise of spam as we know it.
The money generated by this e-postage could be passed on to the USPS to offset its revenue loss from e-mail and fund anti-terrorism measures, with a percentage given to the ISP as compensation for administration. Tying in the USPS would provide a built-in enforcement mechanism staffed by postal inspectors, with all the force of law needed to encourage compliance.
Terry Nugent, Marketing director, Medical Marketing Service Inc., Wood Dale, IL