Chase Taps Cultural Access Outreach Program

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Chase Manhattan Bank, New York, launched a customer outreach program for Chinese- and Korean-speaking customers in the Northeast region last month operated by multilingual teleservices provider Cultural Access Worldwide.

Service representatives of Cultural Access, Arlington, VA, will call Chase customers in their native languages -- for Chinese speakers in both Mandarin and Cantonese -- to introduce and take orders for various types of relationship banking services.

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