Love is In the (Digital) Air on Facebook Messenger

Love is In the (Digital) Air on Facebook Messenger

Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

One on One: Michael Philippe on Connecting Audiences with their Passions

One on One: Michael Philippe on Connecting Audiences with their Passions

Michael Philippe of Keli Network explains the social video space

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Why Social History Is Important For Retail Trust

Why Social History Is Important For Retail Trust

Solving the problem of bias-based prejudice involves some technical questions

DonorsChoose.org: Turning Transactions Into Email Celebrations

DonorsChoose.org: Turning Transactions Into Email Celebrations

The nonprofit hit its one millionth project funding milestone in late January

14 Pick-Up Lines Every Marketer Should Already Know

14 Pick-Up Lines Every Marketer Should Already Know

Valentines Day is about selling your love, so you better reach into your pick-up line arsenal for that extra wow factor

It's the Experience, Stupid: Missing the Point of Retail Tech

It's the Experience, Stupid: Missing the Point of Retail Tech

If you think retail tech is just about moving product more efficiently, think again

The Shelf Life Of Stuff: Inventory Management Goes Digital

The Shelf Life Of Stuff: Inventory Management Goes Digital

The tricky part is knowing how much inventory to have on hand

How Mattress Mack Uses AI To Power His Furniture Empire

How Mattress Mack Uses AI To Power His Furniture Empire

Gallery Furniture teams with Albert to drive digital customer experiences

Amazon Go Storms the Retail Barricades

Amazon Go Storms the Retail Barricades

Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail

Welcome to Retail Week 2018

Welcome to Retail Week 2018

How retail is dissolving the digital/physical frontier

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

Angry Snapchat users turn to Twitter to criticize the app's new look

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women

Social Media: Welcome to the Wild, Wild West

Social Media: Welcome to the Wild, Wild West

Day by day, the social media terrain is getting tougher for brands to navigate safely

Emmy, And Modern Health Tech's Double-Edged Sword

Emmy, And Modern Health Tech's Double-Edged Sword

This NYC-based startup is bringing the 'human' back into health tech

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer

Adobe Experience Manager Gets Smarter

Adobe Experience Manager Gets Smarter

The major marketing cloud announces AI-driven enhancements to its content management platform

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

The Wednesday Stack: Legislation, Integration, Recommendations

The Wednesday Stack: Legislation, Integration, Recommendations

GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail

Mobile Marketing: Gaining Dominance by Leveraging Engagement

Mobile Marketing: Gaining Dominance by Leveraging Engagement

With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

Inside the System: Humans in the AI Loop

Inside the System: Humans in the AI Loop

Despite huge advances in AI, you still need a human in the loop

Facebook Gets Back to Engagement: Good News for Brands

Facebook Gets Back to Engagement: Good News for Brands

Mark Zuckerberg says Facebook's news feed changes will be good for users' well-being. Maybe they're good for brands too?

USA Today Names Top 5 Super Bowl LII Ads

USA Today Names Top 5 Super Bowl LII Ads

Tom Brady might have lost big time, but Amazon, Eli Manning, and Budweiser emerged as the champions of advertising's biggest night

Facebook Messenger Kids: An Issue Of Brand Trust

Facebook Messenger Kids: An Issue Of Brand Trust

Child experts lash out at new app, shining light on larger issues

The Hall of Femme Podcast: Amy Inlow, Albert

The Hall of Femme Podcast: Amy Inlow, Albert

In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward

New York Times Introduces Augmented Reality To News App

New York Times Introduces Augmented Reality To News App

The news organization aims to re-imagine storytelling with new AR capabilities

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

Mobility Marketing: Toyota's e-Palette

Mobility Marketing: Toyota's e-Palette

Is it a car? Is it a store? Is it a mobile ad? All of the above

5 Email Marketing Tips To Stand Out In The Inbox

5 Email Marketing Tips To Stand Out In The Inbox

Bring some 'oomph' to your audience

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

Designs on the Future: Fjord's 2018

Designs on the Future: Fjord's 2018

Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

A Blessing, A Curse: Inside MVMT's Digital Ad Strategy

With great data comes great responsibility

When AR and Out-of-Home Campaigns Put a Brand on the Map

When AR and Out-of-Home Campaigns Put a Brand on the Map

OUTFRONT Media put Dogology, a relatively unknown startup, in the minds and hearts of a city that sees ad after ad after ad

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Predictive analytics is just one part of a new technological trend towards efficiency

Danger: Brand at Risk

Danger: Brand at Risk

Why we're talking more and more about brand safety

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

GDPR And Children's Data: What Brands Need To Know

GDPR And Children's Data: What Brands Need To Know

New GDPR legislation means more restrictions on collecting data from children

Spotlight On: INFUSEmedia

Spotlight On: INFUSEmedia

Alexander Kesler of INFUSEmedia discusses how to be a "demand catalyst"

GDPR: Why Marketers Should Love It

GDPR: Why Marketers Should Love It

You thought it was all bad news? Think again

GDPR: Is Gated Content the Solution?

GDPR: Is Gated Content the Solution?

There are reasons to think gated content might be problematic under GDPR

Direct Mail or Email? Stamp or Swoosh?

Direct Mail or Email? Stamp or Swoosh?

Is direct mail dead, is email dying, or is there enduring synergy between the two?

Product Warning: Tide Pods Are Not the Candies You Should Be Popping

Product Warning: Tide Pods Are Not the Candies You Should Be Popping

With #TidePodChallenge trending, the brand is responding publicly

13 Key GDPR Terms You Need to Know

13 Key GDPR Terms You Need to Know

Here are some of the important GDPR terms to know when discussing with fellow marketing professionals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

This just in: AI still important. Also, the first in a new series: "You need to know..."

Cookies And Consent: How GDPR Impacts Online Tracking

Cookies And Consent: How GDPR Impacts Online Tracking

A closer look at cookies and the collection of personal data under GDPR

GDPR: What Matters to Consumers

GDPR: What Matters to Consumers

Pega's huge survey of European consumers teaches brands important lessons about consumer concerns

3 Problems With AI That Are Being Overlooked

3 Problems With AI That Are Being Overlooked

There are three trouble points with machine learning that are being overlooked, to our own detriment and, possibly, peril

What GDPR Means for U.S. Brands

What GDPR Means for U.S. Brands

European data regulation is not just a headache for European companies any more

Welcome to GDPR Week

Welcome to GDPR Week

It's time to take a closer look at the new European data regulations which will impact brands everywhere

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia partners with Oath to bring travel closer to home

VR World Represents What's Possible With Technology -- and in Marketing

VR World Represents What's Possible With Technology -- and in Marketing

In marketing, VR has the power to take a customer to a different world and place

One on One: MLB All-Star Shawn Green on Telling Your Brand Story

One on One: MLB All-Star Shawn Green on Telling Your Brand Story

Greenfly's Shawn Green and Daniel Kirschner on how to connect with fans to tell authentic stories

Location-Based Analytics Could Boost Retail Sales

Location-Based Analytics Could Boost Retail Sales

Is this the silver bullet against fierce eCommerce competition?

Rules Of Engagement: ABM And Time-Based Metrics

Rules Of Engagement: ABM And Time-Based Metrics

Time is money --- make sure you're making the most out of your metrics

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Current clients can provide a wealth of information that can help you shape your ABM strategy

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge

G2 Crowd Releases Top MarTech Software Tools for 2018

G2 Crowd Releases Top MarTech Software Tools for 2018

Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL Experience Times Square blends storytelling and tech to connect and engage with fans

The Monday Stack: Adventures with Customer Data

The Monday Stack: Adventures with Customer Data

Infutor's view of the consumer data eco-system; Salesforce's retail news

Personalized Marketing in Context

Personalized Marketing in Context

Leaving personas behind to market to the individual customer, in the moment

Cartoon: The Evolution of Ordering Pizza

Cartoon: The Evolution of Ordering Pizza

What's coming after voice?

What's Next in Email: Webcast

What's Next in Email: Webcast

Looking at the inbox renaissance with Forrester and Epsilon

Team Talk: Keep Politics Out of Marketing?

Team Talk: Keep Politics Out of Marketing?

The DMN editors talk about whether marketing, in the age of the customer experience, can be politics-free

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea might have just won the award for weirdest promotion in history

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018

6 Tips for Breaking Down Barriers Between Marketing and Sales

6 Tips for Breaking Down Barriers Between Marketing and Sales

Marketing and sales are positioned to become 2018's dynamic duo when it comes to creating personalized experiences for customers

Dreamers: Big Tech and Social Media Demand Action

Dreamers: Big Tech and Social Media Demand Action

Tech leaders are among 115 top executives signing letter to Congress demanding action on DACA

What CMOs Of Tomorrow Need To Focus On Today

What CMOs Of Tomorrow Need To Focus On Today

If the ideal CMO needs anything, they need to be ready and willing to embrace change

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Consumers have been quick to blame airlines, but the fault lies in poor airport infrastructure

AI And Automotive Retail In 2018: The Future Is Here

AI And Automotive Retail In 2018: The Future Is Here

AI is set to impact almost every part of the automotive business, from marketing to retail

The Monday Stack: New Leadership at SAP Hybris

The Monday Stack: New Leadership at SAP Hybris

Executive changes at SAP Hybris and Act-On, MediaMath ventures into the VC space, and another job for blockchain

Returns And Retargeting: 4 Post-Holiday Marketing Tips

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retention campaigns

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The first in a series of podcasts featuring DMN Marketing Hall of Femme Honorees

Alexa May Give Voice to Targeted Marketing

Alexa May Give Voice to Targeted Marketing

Amazon may roll out voice-powered ads on its Echo devices

Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

Reports suggest Amazon is exploring new ways to compete in the digital ad space

Cloudy With a Chance of Downtime

Cloudy With a Chance of Downtime

Microprocessor flaws mean downtime for the major clouds

Google Chrome Built-In Ad Blocker to Go Live on February 15th

Google Chrome Built-In Ad Blocker to Go Live on February 15th

Is Google building a better web for everybody?

AI Is Streamlining the Workflow of Digital Marketers

AI Is Streamlining the Workflow of Digital Marketers

When data is leveraged strategically, marketing becomes more effective and workflows are streamlined

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

What Star Wars' C-3PO Can Teach Us About The Future Of AI

What Star Wars' C-3PO Can Teach Us About The Future Of AI

A closer look at IBM Watson's "Science and Star Wars" series

AI and Fashion Marketing: A Perfect Match

AI and Fashion Marketing: A Perfect Match

Alibaba crushed China's Singles Day again, aided this time by AI

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

We asked industry thought-leaders to share their marketing resolutions

Collection: 12 Days Of Holiday Subscription Boxes

Collection: 12 Days Of Holiday Subscription Boxes

Celebrate the season with DMN's quirky collection of festive subscription boxes

How to Use Your CMS for Marketing Automation

How to Use Your CMS for Marketing Automation

Your CMS can be a powerful tool for marketing automation, if you use it right

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

We asked industry thought-leaders to share their marketing resolutions

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

We asked industry thought-leaders to share their marketing resolutions

Cartoon: On the 12th Day of Holiday Subscription Boxes...

Cartoon: On the 12th Day of Holiday Subscription Boxes...

...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week

Cartoon: On the 11th Day of Holiday Subscription Boxes...

Cartoon: On the 11th Day of Holiday Subscription Boxes...

...my true love gave to me: Tchochkes!

Cartoon: On the 10th Day of Holiday Subscription Boxes...

Cartoon: On the 10th Day of Holiday Subscription Boxes...

...my true love gave to me: Scary monsters!

Cartoon: On the 9th Day of Holiday Subscription Boxes...

Cartoon: On the 9th Day of Holiday Subscription Boxes...

...my true love gave to me: My own home farm!

How Social Media Forced Brands to Respond to the #MeToo Movement

How Social Media Forced Brands to Respond to the #MeToo Movement

We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond

Study: Authenticity Is Key For Personalized Customer Engagement

Study: Authenticity Is Key For Personalized Customer Engagement

When it comes to successful personalization, customers want one thing: authenticity

Cartoon: On the 8th Day of Holiday Subscription Boxes...

Cartoon: On the 8th Day of Holiday Subscription Boxes...

...my true love sent to me: A breath of fresh air!

Facebook Changes Approach to False News

Facebook Changes Approach to False News

Facebook will surround false news with context rather than dispute it

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

Twitter is expanding their paid social offerings...but is it worth it?

Cartoon: On the 7th Day of Holiday Subscription Boxes...

Cartoon: On the 7th Day of Holiday Subscription Boxes...

...my true love gave to me: A reason to howl at the moon!

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