The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.
Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.
The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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