Google On Guard Against Ad Blocking

Google On Guard Against Ad Blocking

If you want to withhold your online content from visitors using ad blockers, or make them pay — or simply know when ads are being blocked — Google plans to have you, and the World Wide Web — covered

The 2018 Marketing Hall of Femme Program and Awards Ceremony

The 2018 Marketing Hall of Femme Program and Awards Ceremony

The plans are coming together for a great day of celebration and networking on June 21. Meet the Femme inductees and the Women to Watch, and find out who will be speaking

How One Outdoor E-Tailer Is Making Waves With UGC

How One Outdoor E-Tailer Is Making Waves With UGC

Austin Canoe and Kayak is in the business of adventure -- and they're using UGC to tell their brand story

Spotlight on SiriusDecisions: Artificial Intelligence

Spotlight on SiriusDecisions: Artificial Intelligence

Kerry Cunningham of SiriusDecisions talks about how AI can power the B2B revenue engine

We Think You Think You Will Buy That

We Think You Think You Will Buy That

Psychographics may not be readily available to all marketing teams, but where they're used, they're generating serious rewards

HubSpot Addresses Customer Acquisition Woes with Service Hub

HubSpot Addresses Customer Acquisition Woes with Service Hub

HubSpot seeks to escalate customer retention to activation with its new customer service offering

The Monday Stack: Blockchain. Service. Commerce

The Monday Stack: Blockchain. Service. Commerce

Early adopters of blockchain technology, HubSpot's Service Hub, and the latest global commerce report from Criteo

At Outpost, Experiential Marketing To The Beat Of A Different Drum

At Outpost, Experiential Marketing To The Beat Of A Different Drum

The Participation Agency's new take on connecting brands with artists on tour

Cartoon: Gated-Ade

Cartoon: Gated-Ade

Young entrepreneurs are crushing it on collecting personal data

Mother's Day Marketing

Mother's Day Marketing

Data from Crimson Hexagon shows some brands commanding dominant share of voice in social activity surrounding Mother's Day, and leveraging the conversations with impactful video content

How to be a Marketing Thoroughbred

How to be a Marketing Thoroughbred

While Audible placed 3rd in the Kentucky Derby, Amazon undoubtedly deserves to pick up a marketing trophy for this campaign

Spotlight on SiriusDecisions: ABM

Spotlight on SiriusDecisions: ABM

In the first of a 5 podcast series on cutting edge B2B strategies, Matt Senatore and Bob Peterson of Sirius Decisions talk about operationalizing ABM

The State of Webinars, 2018

The State of Webinars, 2018

ON24 has released its annual webinar benchmark report. Video, on-demand, and ABM are factors to watch

Introducing "Spotlight on SiriusDecisions"

Introducing "Spotlight on SiriusDecisions"

DMN Editor-in-Chief Kim Davis sits down with senior research and service directors from SiriusDecisions to look at the hottest topics in the B2B space

Affiliate Marketing: Big Brands Weigh In On What's Next

Affiliate Marketing: Big Brands Weigh In On What's Next

How brands like Uber, Lenovo, Hotels.com, and Autodesk are changing the way they think about affiliate marketing

Google to Make Political Ads More Transparent, Tightens Purchasing Policies

Google to Make Political Ads More Transparent, Tightens Purchasing Policies

C'est la vie, Mother Russia

The Wednesday Stack: Industrial Grade B2B Omnichannel

The Wednesday Stack: Industrial Grade B2B Omnichannel

Cloudcraze and its new Salesforce role, a rebrand for MediaIQ, and the state of email

5 Industries That Are Winning with IoT

5 Industries That Are Winning with IoT

If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers

One on One: Championing Digital Assets With Luke Beatty, Brandfolder

One on One: Championing Digital Assets With Luke Beatty, Brandfolder

Your digital assets are the building blocks for brand voice. Use them wisely

Keeping Score on the Marketing Cloud Wars

Keeping Score on the Marketing Cloud Wars

Gartner's new Magic Quadrant on Multichannel Marketing Hubs shows the Cloud Wars are still underway

19th Annual 100 Best Corporate Citizens Rankings Released

19th Annual 100 Best Corporate Citizens Rankings Released

Following their 2017 fight against DACA repeal, Microsoft takes the top spot

Everything You Need to Know About Marketing During the World Cup

Everything You Need to Know About Marketing During the World Cup

The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know

The Monday Stack: LeanData Found the Right Pain Points

The Monday Stack: LeanData Found the Right Pain Points

How a cool housekeeping tech solution became more strategic for its customers. Plus how the big boys fare in the 2018 Gartner Marketing Hub Quadrant

Cartoon: Sponsored Smart Replies

Cartoon: Sponsored Smart Replies

If this isn't real yet, surely it soon will be...

One on One: Greg Paull on the Global CMO

One on One: Greg Paull on the Global CMO

Greg Paull of R3 talks about his new book (co-written with Shufen Goh), "The Global CMOs," about the changing role of marketers, and the special challenges facing the marketing departments of multinational enterprises

Announcing the 2018 Marketing Hall of Femme Honorees

Announcing the 2018 Marketing Hall of Femme Honorees

Here's our Marketing Hall of Femme class of 2018, as well as the 2018 Women to Watch

Modern Work Management Through Platform Integration

Modern Work Management Through Platform Integration

Workfront unveils new Workfront Fusion platform at LEAP 2018

6 Social Media Trends That Will Dominate Summer 2018 Marketing

6 Social Media Trends That Will Dominate Summer 2018 Marketing

Social media marketing constantly renews itself. Here are some trends you need to be keeping up with now, and in the months to come

How To Use Time Series Data in Advanced Analytics: Analytics Corner

How To Use Time Series Data in Advanced Analytics: Analytics Corner

For beginners, how marketers can learn to create advanced data models from time series data

One on One: Building Community Across Borders with Jon Chang, Kickstarter

One on One: Building Community Across Borders with Jon Chang, Kickstarter

We sat down with Jon Chang, Director, Digital Marketing, Kickstarter at SMWNYC 2017

Cryptocurrency: Maybe It Isn't So Cool Any More

Cryptocurrency: Maybe It Isn't So Cool Any More

Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay

Facebook Launches Dating App, and Other Things We Learned at F8

Facebook Launches Dating App, and Other Things We Learned at F8

Facebook's two-day developers conference started today, kicking off with Mark Zuckerberg's 90-minute keynote address

Marketo: One Platform for Engagement

Marketo: One Platform for Engagement

At Marketing Nation Summit 2018, Marketo doubled down on the promise of engagement at scale with some eye-catching acquisitions and partnerships

9 Tips To Ace Your Next Sales Presentation

9 Tips To Ace Your Next Sales Presentation

John Hawkins, Workfront, shares his tips to deliver a stellar sales presentation

Fitbit Partners with Google Cloud to Make Health Data Available to Doctors

Fitbit Partners with Google Cloud to Make Health Data Available to Doctors

Unlocking data with the new Cloud Healthcare API

Finding the Audiences for Healthcare Marketing

Finding the Audiences for Healthcare Marketing

DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages

The Monday Stack: In and Out of the Cloud

The Monday Stack: In and Out of the Cloud

Marketo is cloud-struck, Lexalytics comes down to earth, and a direct marketing legend passes

Cartoon: What is Instagram in Martian?

Cartoon: What is Instagram in Martian?

Its five-year mission: to explore strange new worlds, to seek out new life and new Kardashians, to boldly market...

One on One: The State of SEO With Patrick Reinhart, Conductor

One on One: The State of SEO With Patrick Reinhart, Conductor

How well do you know your SEO? DMN breaks down top trends with Pat Reinhart, Conductor

Maggie Chan Jones to Keynote the 2018 Marketing Hall of Femme

Maggie Chan Jones to Keynote the 2018 Marketing Hall of Femme

With nominations closed, judging is underway. This year's honorees will be announced next week, and honored in a ceremony in New York on June 21

Snap is Taking Another Swing at Spectacles

Snap is Taking Another Swing at Spectacles

Snapchat announced Thursday a new version of its video-recording sunglasses

Gmail Redesign: 5 Things Marketers Need To Know

Gmail Redesign: 5 Things Marketers Need To Know

Google's Gmail update went live this week. Here's what marketers need to know

Facebook Gets a Like From Investors

Facebook Gets a Like From Investors

Happy days are here again, as the news cycle turns and Facebook posts great Q1 figures

The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

The Wednesday Stack: Sprinklr — A New CXMO for the Unicorn

Sprinklr announces Microsoft's Grad Conn as new CXMO (CMO plus CXO). And say goodbye to the yellow brick road

One on One: What's a Digital Team? Matt Harris Explains

One on One: What's a Digital Team? Matt Harris Explains

If you don't know about the role and make-up of a digital team, and how it can impact customer experience and brand success, Matt Harris of Sendwithus has the answers

Acquire, Retain, and Re-engage with Direct Mail

Acquire, Retain, and Re-engage with Direct Mail

Here are some best practices for re-positioning direct mail as a key component in an omni-channel environment, courtesy of USPS

Spotify Mobile for Free Listeners is About to Get a Big Update

Spotify Mobile for Free Listeners is About to Get a Big Update

For those who depend on the free Spotify service, your mobile app just got a whole lot better

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

Eliminating Ad Fraud — This Time, for Good

Eliminating Ad Fraud — This Time, for Good

Ad fraud is directly constraining innovation and economic growth

Net Neutrality R.I.P.

Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

Experts from Marketo, Optimove, Gartner and Amplitude weigh in on GDPR

Finding a Need, Selling a Want

Finding a Need, Selling a Want

Segmentation is simple, right? Think again. Understanding the actual needs of your audience isn't so easy

Cartoon: How to Fail at Diversity in Marketing

Cartoon: How to Fail at Diversity in Marketing

"I know what cats like. Some of my best friends are cats."

One on One: Navigating the Tech Industry with 'Out in Tech'

One on One: Navigating the Tech Industry with 'Out in Tech'

NYC-based non-profit Out in Tech is working hard to make the industry inclusive for all

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

Amobee's New Service Optimizes Targeting for Brands Like Del Monte

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Meet the Diversity & Inclusion Professional: Patrice Jimerson

Diversity management isn't intuitive. It requires art, science, and a deep understanding of the history of bias, says Appirio's senior diversity and inclusion professional

Aptos One Aims To Bring Retail Into The Cloud

Aptos One Aims To Bring Retail Into The Cloud

At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

The Wednesday Stack: Truth in News Implies Editors, Not Robots

The Wednesday Stack: Truth in News Implies Editors, Not Robots

Why algorithms won't help anyone spot fake news. Plus non-fake news about Cargo, PlaceIQ, Yotpo, and 6Sense

One on One: Susan Vobejda on Women in Business

One on One: Susan Vobejda on Women in Business

The Trade Desk's Susan Vobejda talks about how the business environment is changing for women, and how to make the current moment of consciousness-raising permanent

Advertising Gets More Inclusive

Advertising Gets More Inclusive

Surveys show brands striving to increase diversity in advertising images. But they still have a way to go

Q&A: How Storybooth Empowers Youth Through Community

Q&A: How Storybooth Empowers Youth Through Community

Storybooth uses animated video to give a voice to today's youth on social media

Get Diversity in the Room for Real Inclusiveness

Get Diversity in the Room for Real Inclusiveness

There's a reason big brands keep tripping over mines in the diversity minefield. They don't have diversity in the room and on the team

Where ABM is Headed

Where ABM is Headed

The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM

An Attitude Adjustment for Advertising

An Attitude Adjustment for Advertising

Mad Men are yesterday's men. #TimesUp impacts the advertising industry

Welcome to Diversity Week

Welcome to Diversity Week

Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action

Tech Rehash: Mark Week, SpaceX, and Trump's Amazon-USPS Crusade

Tech Rehash: Mark Week, SpaceX, and Trump's Amazon-USPS Crusade

Another wild week for Silicon Valley

One On One: Mobile Advertising With Maggie Mesa, OpenX

One On One: Mobile Advertising With Maggie Mesa, OpenX

Exploring the challenges (and opportunities) advertisers face in the mobile age

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Key Takeaways from Zuckerberg's Appearance Before Congress

Key Takeaways from Zuckerberg's Appearance Before Congress

Between the two hearings, questions surfaced on Cambridge Analytica, how Facebook tracks people around the web, privacy protections for children, and GDPR

Givewith Aims To Improve Social Impact Through Digital Advertising

Givewith Aims To Improve Social Impact Through Digital Advertising

CBS EcoMedia CEO Paul Polizzotto's latest company wants to make donating to nonprofits easier

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Zuckerberg Testimony: Facebook CEO Faces Congress, 2nd Day Live Coverage

Complete live coverage and analysis of the Zuckerberg testimony

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr

Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Some peanuts, Cracker Jacks, and in-app marketing

YouTube Illegally Collects Children's Data, Consumer Groups Say

YouTube Illegally Collects Children's Data, Consumer Groups Say

Consumer groups take aim at YouTube with concerns over children's data collection

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

Facebook to Implement GDPR Level Data Protection Globally

Facebook to Implement GDPR Level Data Protection Globally

But it's still not clear what the new GDPR-like policy format will look like

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Remembering Marketing Hall of Femme 2017

Remembering Marketing Hall of Femme 2017

Looking back on our Marketing Hall of Femme ceremony in 2017. Nominations for 2018 are closing soon

Agencies? Consultancies? They Want to Do It All

Agencies? Consultancies? They Want to Do It All

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part One: Deloitte Digital, Isobar.)

Privacy-Intruding Technologies Are Here to Stay

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

At Teleflora, AI Helps Tell The Flowers From The Weeds

At Teleflora, AI Helps Tell The Flowers From The Weeds

Sometimes, your best products are hidden in plain sight

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

Rocket Man Kim Jong-un can move over — Jeff Bezos is Trump's latest nemesis

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

Crisis and Opportunity Around Digital Identity

Crisis and Opportunity Around Digital Identity

Have we reached a tipping point when it comes to concerns about digital identity, personal data, and privacy? Rooly Eliezerov isn't panicking yet

AR for Empathy: The Devastation of War

AR for Empathy: The Devastation of War

Pushing the boundaries of experience in impactful ways, here's a Red Cross AR initiative to communicate the horrors of war

5 Tips on Building a Twitter Brand as a Social Influencer

5 Tips on Building a Twitter Brand as a Social Influencer

Marketers, take note: This 21 year old phenom knows what she's doing

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

How GDPR Could Have Prevented the Facebook-Cambridge Analytica Data Breach

How GDPR Could Have Prevented the Facebook-Cambridge Analytica Data Breach

With GDPR hitting mainstream discussion, people are wondering if it would have stopped the FB data leak from happening

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Tapping into emotional storytelling to change how people approach financial planning

One on One: The Future of Political Advertising, with Chris Paquette

One on One: The Future of Political Advertising, with Chris Paquette

Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

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