The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.
Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.
The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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