TIG Global Uses Omniture's SiteCatalyst

Share this article:
TIG Global, a specialist in interactive marketing services for hospitality marketers, will use Web analytics firm Omniture's SiteCatalyst suite to offer clients real-time access to customer trends.


Using SiteCatalyst, the Washington firm can let its 350 clients see and respond to user behavior and preferences that influence the performance of online marketing initiatives.


For example, the metrics analyzed will let hotels gauge the class of rooms are being booked. TIG clients can also monitor the popularity of hotel sites between different geographic locations and track correlations between booking levels and calendar-related factors like seasons, days of the week or time of day.


TIG Global will use SiteCatalyst 12, the most recent iteration of Orem, UT-based Omniture's analytics product.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions