*Tiffany Invests in Wedding Registry Site

Share this article:
Jewelry retailer and direct marketer Tiffany & Co. Inc. yesterday said it acquired a 5 percent stake in Della.com and agreed to make the San Francisco online gift Web site its exclusive wedding-registry partner. The amount of the investment was not disclosed. Tiffany, New York, said the investment marks a significant step in its effort to expand into the wedding-gift market and establish access to customers at a critical stage in their lives. The agreement eventually will allow engaged couples to create Tiffany registries online at Della Weddings, Della.com's wedding Web site. Della.com's other partners include Amazon.com, Crate & Barrel, Dillard's, Neiman Marcus, REI and Williams-Sonoma.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.