TicketsNow Launches "The InCrowd" Loyalty Program

TicketsNow has launched a best-customer loyalty program with the Loyalty Lab platform.

Established in 1999, Crystal Lake, IL-based TicketsNow is a marketplace for premium event tickets. More than 90 percent of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow -- creating the most comprehensive database of secondary event tickets in the world.

TicketsNow is also a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace.

TicketsNow's customer loyalty program, called "The InCrowd,"  was launched on July 31 as part of the company's redesigned Web site. Depending on the level of membership, frequent customers can earn rewards ranging from free shipping to event-planning and concierge services.

San Francsico, CA-based Loyalty Lab announced the news on Aug. 1.

Loyalty Lab's on-demand Customer Relationship Manager Suite provides the platform for enrolling and storing customer signups, matching transactions, and redeeming rewards.

Loyalty Lab also hosts and maintains the data and web-based application that TicketsNow marketers will use to create relevant and personalized offers.