Delivered: Insurance Mailers
Oreo Is One Smart Cookie
Thumbs-Up to Disruptive Brands and Authentic Narratives
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
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