Delivered: Insurance Mailers
Oreo Is One Smart Cookie
Thumbs-Up to Disruptive Brands and Authentic Narratives
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Marketers now dedicate a quarter of their budgets to IT spending.
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