Ticketmaster Selects NetGravity for Ad Targeting

Share this article:
NetGravity, San Mateo, CA, announced Feb. 3 that Ticketmaster Online has selected NetGravity's AdServer to manage Ticketmaster Online's advertising inventory, target ads to specific audiences and generate detailed ad performance reports for advertisers. In 1997, sales at Ticketmaster Online reached $33 million. "The AdServer solution enables us to grow, starting with effective inventory management and the ability to dynamically target ads," said Greg Bauer, vice president of ad sales at Ticketmaster. Ticketmaster sells nearly 70 million tickets each year through its ticket centers, call centers and Web site

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions