Ticketmaster Selects NetGravity for Ad Targeting

NetGravity, San Mateo, CA, announced Feb. 3 that Ticketmaster Online has selected NetGravity's AdServer to manage Ticketmaster Online's advertising inventory, target ads to specific audiences and generate detailed ad performance reports for advertisers. In 1997, sales at Ticketmaster Online reached $33 million. "The AdServer solution enables us to grow, starting with effective inventory management and the ability to dynamically target ads," said Greg Bauer, vice president of ad sales at Ticketmaster. Ticketmaster sells nearly 70 million tickets each year through its ticket centers, call centers and Web site
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