Date: Thursday, February 11, 2010
Time: 1:00 p.m. ET/10:00 a.m. PT
CLICK HERE to register for this complimentary webcast.
E-mail marketing continues to provide the highest ROI of all marketing channels. The explosion of social media and mobile marketing, changing consumer behavior and continuously overloaded inboxes dictate that marketers must take e-mail programs to a higher level in 2010 and beyond.
With most companies' limited marketing resources, where should your e-mail efforts be focused this year?
This fast-paced Webinar will make the case for three key success strategies, provide details for each step and include numerous real-world examples and learnings from e-retailer Fabric.com:
- Leveraging Your Data: Capture the right data and then use demographic, preference and behavioral data to drive relevance and email programs such as cart abandonment and activity-based segmentation programs.
- Engage With Customers/Subscribers: Techniques such as welcome email programs, incorporating educational and user-generated content, social sharing and activity-based segmentation have become critical to increasing relevance and subscriber engagement.
- Automate and Optimize: Using automation techniques, such as event-based triggers, optimizing send times based on subscriber activity and testing and serving up content in real time improves relevance and performance while not requiring lots of additional resources.
The takeaway for attendees? Best practice strategies to implement in your program immediately.
Featured speakers
Loren McDonald, Vice President, Industry Relations, Silverpop
Melanie Coombs, Email Marketing Coordinator, Fabric.com
Moderator
Dianna Dilworth, Associate Editor, DMNews
Sponsored by
