Three Shops Align to Form M2Direct

Share this article:
DeskGate Technologies Inc., Washington, and MegaMarketing Corp., Tampa, FL have agreed to join forces with UST Inc. Atlanta, GA to create M2Direct.


The Tampa-based M2Direct employing 285 people will be dedicated to providing end-to-end direct marketing solutions for clients.


According to John Kelly, M2Direct's new president and CEO, the combined talents of the three companies will provide integrated marketing services that bring together Internet communications as well as traditional direct response mechanisms.


"We have taken three companies with defined niches and brought them together to focus on expanding our services using advanced technologies as the catalyst." He also said DeskGate's proprietary e-commerce and e-mail delivery technologies would give clients a distinct competitive advantage.


M2Direct's combined single-source marketing programs will now include:


e-commerce solutions with proprietary, patent-pending technology and advanced database services; creative development; inbound and outbound teleservices, lettershop/mailshop product; response management; fulfillment and Web site design and production.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.