Three new options for search marketers on Yahoo

Share this article:
In its latest effort to improve search, Yahoo is now offering three new options for targeting users online though search ads.

“Starting now, you’ll be able to target the audiences you want, when and where you want them, with a lot more control. We are rolling out demographic targeting, ad scheduling (which you might know as dayparting), and enhanced ZIP-level geo-targeting at the ad group and campaign level,” said Jeff Sweat, Yahoo’s blog editor, in a post written on Monday.

Advertisers can now target users based on age and gender, and set a premium bid for those groups. They can also select the time of day and day of the week they’d like their search campaigns to run. You can schedule ads to be shown according to users’ time zones or according to your time zone.

Finally, advertisers “can mix and match geo-targeting settings at different levels within the same campaign or ad group. New dynamic mapping features help you select individual ZIP codes and ZIP codes surrounding them,” Sweat said.

These features are available in both Yahoo’s Sponsored Search and Content Match.

Yahoo is also offering a webinar to show users how to use the new functionality.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...