Three executives out at Draftfcb

Share this article:

Three Draftfcb executives are no longer with the firm, said agency spokespeople.

The agency confirmed August 26 that North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company. No further details were given.

“Out of respect for their privacy, we cannot comment further,” said Karah McGeown, manager of corporate communications in Draftfcb's Chicago office, via e-mail.

The positions of Modesto and McCarthy have been eliminated, said Wally Petersen, EVP and chief communications officer, also by e-mail. Global CFO Neil Miller will handle the Chicago office's financial operations on an interim basis, Petersen added.

According to a report in Advertising Age that cited sources familiar with the situation, Modesto, Mallers and McCarthy were escorted out of Draftfcb's Chicago office the night of August 25.

A day later, the agency announced three appointments. Michael Fassnacht, formerly the company's worldwide chief strategy officer, was named president of Draftfcb Chicago, effective immediately. He fills the position left vacant when Modesto was promoted in October 2009.

In New York, the agency promoted Dana Maiman, most recently president and CEO of Draftfcb Healthcare, to its global operating council.

Mark Pacchini, formerly president of greater China and global accounts, was also given sole executive management responsibility of Draftfcb's global business with client SC Johnson.

Maiman and Pacchini are assuming newly created roles in the company, Petersen said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.