Thomas Cook AG Picks MicroStrategy Technology

Share this article:
German-based Thomas Cook AG, selected MicroStrategy Business Intelligence Platform as its enterprise business intelligence standard, McLean, VA-based MicroStrategy Inc. said yesterday.


Thomas Cook AG comprises 30 tour operator brands, around 3,600 travel agencies, 73,000 company-managed beds and a fleet of 86 aircraft operated by five holiday airlines. The shareholders in Thomas Cook AG are Deutsche Lufthansa AG (50 percent) and KarstadtQuelle AG (50 percent). It is the second-largest travel group in Europe and the third-largest in the world, according to MicroStategy.


The MicroStrategy platform has already been implemented at Thomas Cook AG. It is being used to better understand hotel capacities and contractual terms, and optimize travel routes and track room bookings.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.