Breakfast at Tiffany's or the Red Carpet With Harry Winston?
Technology Takes the Helm
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.