This National Geographic is for you

Share this article:
National Geographic is jumping on the user-created/special-order magazine train with a special edition title called National Geographic Your Shot.

The one-off magazine features 101 user-submitted photographs, culled from entries that the magazine has solicited since 2006. Consumers can start ordering the special title online from ngm.com/your-shot-special Monday, June 15, and, for an extra $9 can choose their own cover photo. Your Shot hits newsstands June 30- obviously without the customization option.

The move reflects an ongoing "customer is king" trend in print media: Time Inc. launched Mine - a custom magazine that featured user-selected content from many of its holdings - earlier this year, and This Old House magazine recently ran its second annual user-created issue.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.