Direct Line Blog

This National Geographic is for you

Share this article:
National Geographic is jumping on the user-created/special-order magazine train with a special edition title called National Geographic Your Shot.

The one-off magazine features 101 user-submitted photographs, culled from entries that the magazine has solicited since 2006. Consumers can start ordering the special title online from ngm.com/your-shot-special Monday, June 15, and, for an extra $9 can choose their own cover photo. Your Shot hits newsstands June 30- obviously without the customization option.

The move reflects an ongoing "customer is king" trend in print media: Time Inc. launched Mine - a custom magazine that featured user-selected content from many of its holdings - earlier this year, and This Old House magazine recently ran its second annual user-created issue.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?