This Is How We Do It

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

How WeddingWire Chooses the Perfect Subject Line

How WeddingWire Chooses the Perfect Subject Line

The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

Teleflora Grows a Mobile Strategy

Teleflora Grows a Mobile Strategy

The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

Putting the Pedal to the Metal With Virtual Reality

Putting the Pedal to the Metal With Virtual Reality

Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.

How to Measure Return on Digital Investment (RODI)

How to Measure Return on Digital Investment (RODI)

The questions marketers need to ask to improve their digital marketing spend.

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Feeding Diners a Mobile Feedback Loop

Feeding Diners a Mobile Feedback Loop

Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

We Learn From the Best (Marketers, That Is)

We Learn From the Best (Marketers, That Is)

By

Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

The Fine Art of Mastering Twitter

The Fine Art of Mastering Twitter

Advice from the Guggenheim Museum on crafting an engaging social presence

Building Loyalty One Pretzel at a Time

Building Loyalty One Pretzel at a Time

How Auntie Anne's uses mobile and social to keep customers coming back for more.

A Culturally Nuanced Approach to Gaining Brand Loyalty

A Culturally Nuanced Approach to Gaining Brand Loyalty

Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.

The Naked Truth About Naked Juice's Customer Engagement Strategy

The Naked Truth About Naked Juice's Customer Engagement Strategy

Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Why New Fans Flock to Wingstop

Why New Fans Flock to Wingstop

The chicken wings company spices up brand advocacy through its charitable tour.

Marketing Under the Influence of Music

Marketing Under the Influence of Music

Why marketers should listen to music and leaders should listen to their teams.

 Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

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