This Is How We Do It
The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three
Marketers need to present customers with the right message and the right product at the right time
Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.
South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing
How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss
The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.
The advertising solutions division of AARP launches a campaign to attract millennial marketers.
The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.
How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.
The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.
Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.
The questions marketers need to ask to improve their digital marketing spend.
Four ways to unlock the power of selfies.
Grubhub's CMO reveals how the food ordering brand engages diners before, during, and after they purchase.
The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.
Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.
Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.
Advice from the Guggenheim Museum on crafting an engaging social presence
How Auntie Anne's uses mobile and social to keep customers coming back for more.
Western Union cuts through the noise of a crowded marketplace by tuning in to its customers' values and aspirations.
Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.
We may not be as different as you think.
Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.
The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.
Company of the Week
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