Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Marketers need to address true addressability at scale to thrive.
A run-down of the the major buying methods that are made available via real-time bidding.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.