Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Marketers need to address true addressability at scale to thrive.
A run-down of the the major buying methods that are made available via real-time bidding.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.