Third-Party Tracking

If the Cookie Crumbles, So Will Ad Revenues

If the Cookie Crumbles, So Will Ad Revenues

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Marketers pay up to seven times more for cookie-assisted ads, according to a new study.

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

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A run-down of the the major buying methods that are made available via real-time bidding.

Deriving Maximum Value from Third-Party Web Components

Deriving Maximum Value from Third-Party Web Components

The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.

Big Data, little privacy

Big Data, little privacy

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A congressional caucus on privacy has its gimlet eye trained on data brokers.

Is third-party data tracking acceptable?

Is third-party data tracking acceptable?

Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...