Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Marketers need to address true addressability at scale to thrive.
A run-down of the the major buying methods that are made available via real-time bidding.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.