Third-Party Tracking

If the Cookie Crumbles, So Will Ad Revenues

If the Cookie Crumbles, So Will Ad Revenues

By

Marketers pay up to seven times more for cookie-assisted ads, according to a new study.

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

By

A run-down of the the major buying methods that are made available via real-time bidding.

Deriving Maximum Value from Third-Party Web Components

Deriving Maximum Value from Third-Party Web Components

The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.

Big Data, little privacy

Big Data, little privacy

By

A congressional caucus on privacy has its gimlet eye trained on data brokers.

Is third-party data tracking acceptable?

Is third-party data tracking acceptable?

Dennis Dayman, chief privacy and security officer at Eloqua, and Eric Picard, chief product officer at Traffiq, discuss whether third-party data tracking is acceptable.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...