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Third Screen Articles

Coca-Cola's Fanta introduces mobile games in Europe

December 08, 2008

Coca-Cola Europe is debuting two new branded mobile phone applica­tions across Europe for the Fanta brand, to target a younger demographic. The effort comes out of Fanta's col­laboration with New York-based mobile marketing firm The Hyperfactory and ad agency Ogilvy London.
 

Time's People debuts Crisp mobile WAP site

December 01, 2008

People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was cre­ated and hosted in conjunction with launch partner Samsung, which sponsored the entire site and text alerts for the launch.
 

Disney, Verizon pair for mobile park experience

November 17, 2008

Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more interactive guest experience for Disney theme park visitors with mobile phones.
 

Pepsi, Gatorade, Lays push NHL contest on Mobile

October 27, 2008

Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four tickets to three major hockey events — the Stanley Cup finals, the All-Star game and the Winter Classic — as well as $500 in spending money.
 

Mobile smack talk pushes Chex Mix to football fans

October 20, 2008

Last month, General Mills-owned Chex Mix began advertising on Yahoo's Fantasy Football mobile site, m.yahoo.com/fantasy. The campaign, by agency partner MRM Worldwide, presents users that click on a banner ad the abil­ity to send "smack talk" to their friends with voiceovers from former pro football stars, such as Barry Sanders, Desmond Howard and Elbert "Ickey" Woods. It is part of an online integrated campaign with Yahoo's Fantasy Football Web site.
 

Gawker expands onto mobile Web with Quattro deal

October 13, 2008

Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various proper­ties, and to work as the exclusive global sales agent for ads on those sites.
 

WAP site bumps engagement for National Guard

October 06, 2008

In a move to reach 17- to 24-year-olds, the National Guard has expanded its marketing efforts to include mobile with its "The warrior" campaign. "This demographic is always jumping around from medium to medium, and our strategy is to get in front of them with theater campaigns and to connect this to the use of the handheld," said Jim Boyle, management supervisor for LM&O Advertising.
 

Vans skates into mobile to form brand affinity

September 29, 2008

Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel company has launched mobile offerings through partnerships with FunMobility, a mobile ringtone and wallpaper vendor, and Access 360, an SMS marketing platform.
 

Ford flexes new vehicle's muscle on the iPhone

September 22, 2008

Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on Gannett's USA Today mobile WAP site with expandable rich media units specifically designed for the Apple iPhone.
 

CollegeHumor WAP site adds ad-supported games

September 08, 2008

As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.
 
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