The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate milk.
Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.
Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.
The Luxor Las Vegas hotel and casino will launch a mobile campaign in early July to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.
General Motors' Chevrolet brand launched the "Chevy Baseball" iPhone application this month. Gaming firm Freeverse and agency Small Planet Digital created the app, which has sweepstakes and data collection functions. Chevy's advertising AOR Campbell Ewald contributed to the effort.
Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm T3 and Reagan Outdoor Advertising collaborated on the "I Am Here" program.
The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network is running mobile ads on the application, which was created by Booyah, an interactive entertainment firm.
In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.
National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone app and mobile-enabled WAP site.
Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid.
USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.
Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.
To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.
More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.
To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements.
Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.
Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.
Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.
Noticing strong use of the mobile for content viewing, NBC sought a way to translate its partners' online ads to the mobile phone. Enter Kiptronic, a mobile services provider that worked with NBC to develop a software-as-a-service (SAAS) program through which NBC and its partners could use the same video ad creative both online and on the mobile phone.
Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go.
Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.
Just in time for the 2009 Stanley Cup Playoffs, which began last week, the National Hockey League (NHL) has debuted a new mobile WAP site to reach fans on the go. The new site − an ad-backed publishing site supported by mobile ad network Quattro Wireless − is a mobile version of NHL.com that has been reformatted for the mobile phone with some special mobile-exclusive features.
Finding a date on the go has just gotten a little bit easier, thanks to new iPhone applications from Match.com and app developer Snap Interactive. The new iPhone apps are being used to promote Match.com's online dating services and Snap Interactive's new Facebook dating app.
American Idol is an early adopter in the mobile space. The show has been working with AT&T for years to let viewers text in to vote on their favorite performers.
Spoof news media empire The Onion is bringing "America's Finest News Source" and its brand of comedic fictional news to the mobile phone. The new WAP site is part of a partnership with mobile service firm Quattro Wireless, which is powering the mobile ad network, as well as acting as the exclusive ad sales provider to the brand.
The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can connect with the No Reservations program by following it on SnapMyLife or by opting in to receive mobile alerts that the show is about to air.
While Barack Obama may be giving up his BlackBerry, citizens around him will be embracing theirs at this week's Presidential Inauguration. The president-elect told his supporters via e-mail that citizens can opt in for updates via text messaging about traffic and events in the nation's capital on the day of the ceremony.
The Beatles were at the forefront of recording, and now Paul McCartneys' daughter is at the forefront of advertising. Luxury fashion brand Stella McCartney has debuted a mobile ad campaign to reach holiday shoppers throughout North America.
Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.
Coca-Cola Europe is debuting two new branded mobile phone applications across Europe for the Fanta brand, to target a younger demographic. The effort comes out of Fanta's collaboration with New York-based mobile marketing firm The Hyperfactory and ad agency Ogilvy London.
People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner Samsung, which sponsored the entire site and text alerts for the launch.
Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more interactive guest experience for Disney theme park visitors with mobile phones.
Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four tickets to three major hockey events — the Stanley Cup finals, the All-Star game and the Winter Classic — as well as $500 in spending money.
Last month, General Mills-owned Chex Mix began advertising on Yahoo's Fantasy Football mobile site, m.yahoo.com/fantasy. The campaign, by agency partner MRM Worldwide, presents users that click on a banner ad the ability to send "smack talk" to their friends with voiceovers from former pro football stars, such as Barry Sanders, Desmond Howard and Elbert "Ickey" Woods. It is part of an online integrated campaign with Yahoo's Fantasy Football Web site.
Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various properties, and to work as the exclusive global sales agent for ads on those sites.
In a move to reach 17- to 24-year-olds, the National Guard has expanded its marketing efforts to include mobile with its "The warrior" campaign. "This demographic is always jumping around from medium to medium, and our strategy is to get in front of them with theater campaigns and to connect this to the use of the handheld," said Jim Boyle, management supervisor for LM&O Advertising.
Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel company has launched mobile offerings through partnerships with FunMobility, a mobile ringtone and wallpaper vendor, and Access 360, an SMS marketing platform.
Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on Gannett's USA Today mobile WAP site with expandable rich media units specifically designed for the Apple iPhone.
As college students head back to school, CollegeHumor.com's mobile WAP site got more interesting. The year-old site added mobile games expanding its advertising inventory.
Coupons have long been a part of fast-food chain Arby's marketing efforts, so it's no surprise that the brand's first foray into mobile marketing includes coupons. In a move to reach a younger demographic that does not clip paper coupons, Arby's has teamed with mobile services firm Cellfire for a new coupon that gives mobile phone users discounts on Arby's food.
The NFL'S New England Patriots are gearing up for football season with a new mobile Web site, created with mobile network Quattro Wireless. The site, at patriots.mobi, is similar to the Patriots' regular Web site.
Pizza chainPapa John's will debut an ordering system allowing customers to complete the entire online ordering process — from applying for membership through ordering a pizza — on a mobile Web site.
Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions on their mobile phones. Those that interact with the national mobile promotion are also encouraged to register at the Ikea Web site to enter to win a $10,000 Ikea shopping spree.
VH1 is hoping to attract music fans with a new interactive campaign, running in bars across the country, that uses a broadband-enabled, jukebox-like digital device called Ecast.
AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to "call and get a hottie wallpaper on your mobile phone." Instead of using a mobile short code to text in, as past campaigns have, the ad advertises a phone number that readers can call to receive downloads of mobile wallpapers of Maxim pinups.
Indiana Jones is back and Lucasfilm is using mobile marketing to get the word out. In conjunction with mobile services firms THQ Wireless and Proteus, the film studio used the mobile medium to market the new release.
Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing campaign. The urban lifestyle apparel brand, co-created by rapper Jay-Z, is running mobile ads on the Boost mobile network through mobile display ads.
Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing CRM campaign.
Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with imaging processing firm SnapTell.
Company of the week
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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.