In a move to promote its new Multi-Flex Wet/Dry Shaver line, Panasonic has released an iPhone application that lets consumers draw beards, shave them off and share the photos with others.

National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone app and mobile-enabled WAP site.

Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid.

USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.

More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.

To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements.

Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.