Think Partnership, NeverBlue Media Aim at Affiliate Accountability

Interactive marketing and technology firm Think Partnership Inc., Clearwater, FL, released its latest version of an affiliate tracking and management program on Sept. 5 called My Affiliate Program version 9.

The program that helps create, automate, manage and optimize affiliate relationships through one Web-interface comes at the same time as Canadian online marketing company Neverblue Media Inc's. relaunch of its dynamic affiliate network NeverblueAds.

Both new services focus on tracking affiliate behavior in order to bring more accountability and efficiency to an industry that is sometimes plagued with spammers, fraudulent billings, forced clicks and fraudulent advertising.

Think Partnership's My Affiliate Program tracks all customer contacts with an affiliate or advertising channel, including how they were referred to the advertiser's Web site and what activities they completed while they were there. It lets affiliate managers identify fraudulent affiliates, including those participating in spyware and adware as well as those who are overwriting another source and taking credit for a different transaction. Clients also can determine the most profitable channels and affiliates.

The Neverblue Media, Victoria, British Columbia, NeverblueAds network lets the marketer create tools and customize the template to suit advertisers, affiliates and the specific affiliate program . NeverblueAds offers clients responsive customer service, specialized real-time tracking technology and ad campaigns.