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Think before you pull that e-mail trigger

Jon Sisenwein, associate creative director, Merkle

May 12 2009

So your e-mail didn't convert as expected. Well, now what do you do? Should you blast them again? What about using a new subject line? Or do marketers need to become even smarter about their tactics when communicating with an increasingly savvy e-mail user in full control of his/her inbox?

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