TheStreet.com acquires Promotions.com

Share this article:

Online financial content provider TheStreet.com Inc. has acquired Corsis Technology Group II LLC, New York, which implements interactive promotions for such brands as Kraft Foods and HSBC, for about $20.7 million.

The deal, which includes the full-service online promotions agency Promotions.com, is intended to move TheStreet.com forward in its strategy to become a one-stop shop for interactive advertising solutions. It also provides TheStreet.com with a robust technology platform on which to integrate future acquisitions.

"Advertisers are asking for more than search and banner campaigns," said Thomas J. Clarke Jr., chairman and CEO of TheStreet.com, in a statement. "The acquisition of Corsis and Promotions.com will address our advertisers' demand for more integrated marketing campaigns that are being requested of all publishers," he continued.

Founded in 1996, TheStreet.com, New York, provides business, investment and ratings content via a variety of Web sites, e-mail subscription services, syndication and audio and video programming.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.