These tacos are locos

Taco Bell + Doritos = Doritos Locos Tacos.

Countdown clock to the release on March 8.

A nuclear array of tacos.

Who doesn

Collateral promoting the midnight release.

Draftfcb Orange County, Taco Bell

Winners of a February “tweet-off” got an early taste of the new tacos.

Winners of the “tweet-off”. Victory is tweet.

Eat it, wear it.

Still from the “Road Trip” spot in which super fans travel almost 1,000 miles for a taste of the locos tacos.

QR codes connected users to a branded augmented reality app.

The AR app allowed users to watch Locos Tacos–related tweets appear in real time.

Taco Bell teamed up with Doritos to create “Doritos Locos Tacos,” a new product featuring Doritos-flavored shells. Estimated marketing spend is reportedly around $75 million.

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