Therative picks GolinHarris, Carat Fusion

Share this article:

Therative Inc., a producer of medical products, has hired GolinHarris and Carat Fusion to support the launch of ThermaClear, a new acne-treatment device approved by the Food and Drug Administration.

GolinHarris will work on public relations for ThermaClear. The agency's San Francisco office will create brand-building strategies, new-product introductions, word-of-mouth marketing, media relations, and acne-treatment and skincare-maintenance communications.

Carat Fusion's San Francisco office will handle integrated-media strategy and planning. The assignment includes offline and online media planning and buying, direct-response television media services, online display advertising and search marketing. Carat Fusion is part of Aegis' Isobar digital network.

ThermaClear is a hand-held consumer medical device for the treatment of mild to moderate inflammatory acne. Therative, San Francisco, claims that ThermaClear delivers a controlled burst of heat directly to the pimple. The heat penetrates the skin to neutralize the underlying bacteria that causes the acne.

An FDA-reviewed clinical study shows that ThermaClear safely and effectively clears pimples two to four times faster than those not treated with ThermaClear, according to Therative.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.