Career Week


Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?


The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.


Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.

Walmart Brings the Shelfbots

Walmart Brings the Shelfbots

Shelf-scanning robots set the stage for a better customer experience

Welcome to Retail Week

Welcome to Retail Week

Retail is back, but it's digital and data-driven


The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

Our weekly look at marketing technology and ops

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

Our weekly look at marketing technology and ops


Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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