Career Week


Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?


The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.


Location-Based Analytics Could Boost Retail Sales

Location-Based Analytics Could Boost Retail Sales

Is this the silver bullet against fierce eCommerce competition?

The Monday Stack: Adventures with Customer Data

The Monday Stack: Adventures with Customer Data

Infutor's view of the consumer data eco-system; Salesforce's retail news

AI And Automotive Retail In 2018: The Future Is Here

AI And Automotive Retail In 2018: The Future Is Here

AI is set to impact almost every part of the automotive business, from marketing to retail


Dreamers: Big Tech and Social Media Demand Action

Dreamers: Big Tech and Social Media Demand Action

Tech leaders are among 115 top executives signing letter to Congress demanding action on DACA

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

We asked industry thought-leaders to share their marketing resolutions


Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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