Career Week


Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?


The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.


Aptos One Aims To Bring Retail Into The Cloud

Aptos One Aims To Bring Retail Into The Cloud

At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization

At Teleflora, AI Helps Tell The Flowers From The Weeds

At Teleflora, AI Helps Tell The Flowers From The Weeds

Sometimes, your best products are hidden in plain sight

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

ICYMI: Trump Hates Amazon and the USPS 'Delivery Boys'

Rocket Man Kim Jong-un can move over — Jeff Bezos is Trump's latest nemesis


The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers


Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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