Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
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