Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

A summary of what this startup offers and how it works

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

A new report shows how AI is changing the media economy

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

Cybersecurity is a threat to marketing technology, says RSA

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

The State of Audience Data

The State of Audience Data

How Lotame Data Exchange is pushing the audience data envelope

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

Einstein Vision helps marketers read and react to the visual social web

What's That in Marketing Technology Years?

What's That in Marketing Technology Years?

Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

Machine learning can power personalization of selected components across devices

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

Our weekly column about marketing tech and ops

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

Our weekly column about marketing tech and ops

The Monday Stack: Ready for the Post-Marketing Tech Age?

The Monday Stack: Ready for the Post-Marketing Tech Age?

Our weekly column about marketing tech and ops

Cheetah Digital Will be Dedicated to Marketers

Cheetah Digital Will be Dedicated to Marketers

Experian Marketing Services revealed a new name and embraced an old mission this week

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

In the second part of a two part feature, a closer look at Pega's customer engagement offerings

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

Our weekly column about marketing tech and ops

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

Planning your first marketing chatbot? Here are some tips

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

Our weekly column about marketing tech and ops

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

How the enterprise community manager for Akamai goes about proving her worth.

How the Enterprise is Stacking Up

How the Enterprise is Stacking Up

CabinetM launches its paid Enterprise Cabinet, helping CMOs finally discover how their stacks stack up

Marketing Automation Capabilities at a Glance

Marketing Automation Capabilities at a Glance

A new report from R2i surveys the capabilities of some of the best-known marketing automation platforms

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

Our weekly column about marketing tech and ops

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

Our weekly column about marketing tech and ops

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

What Machine Learning Can (and Can't) Do

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Act-On Gets Adaptive

Act-On Gets Adaptive

Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

Marketing Automation Wins Increased Share of Limited Market

Marketing Automation Wins Increased Share of Limited Market

CleverAdviser adopted Salesfusion to battle for business in a mature market

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

The retail technology vendor is moving beyond the paper shelf tags

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

A series of profiles of top marketers at leading marketing tech companies.

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

The global commerce technology company expands data management and analytics capabilities

Feeding Customers Relevant Content

Feeding Customers Relevant Content

Purina implemented Salesforce to deliver relevant messages to their animal feed customers

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above