How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention
Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory
The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.