Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

What Your Email Salutation Says About You

What Your Email Salutation Says About You

The do's and don'ts of email salutations.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

Threats both internal and external

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Evolution of Email Marketing

The Evolution of Email Marketing

From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

An Analysis of the First Spam Email

An Analysis of the First Spam Email

Would Gary Thuerk's first spam email make it through today's spam filters?

DMN's Top 7 Email Marketing Case Studies

DMN's Top 7 Email Marketing Case Studies

A look back at our best email case studies from the last year.

Take Our Email Marketing Poll

Take Our Email Marketing Poll

Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

A celebration and examination of all things email

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

The animal advocacy organization experiments with different creative elements in its string of email campaigns.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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