TheFirstDay Targets New Parents With Web Sites

Share this article:
Bounty SCA Worldwide, Glenview, IL, the target marketing division of Snyder Communications Inc., Bethesda, MD, yesterday announced it has joined an alliance with 3Buddies.com, Children's Television Workshop, Fuji Film and Seattle Filmworks to target new and expectant parents both online and offline.


Dubbed TheFirstDay.com, the joint effort, once launched, will offer free Web sites to new parents allowing loved ones and friends to view baby photos online, as well as make purchases from sponsors of the site. A percentage of each purchase will go toward a mutual fund set up in the baby's name. 3Buddies.com will develop and maintain the sites.


TheFirstDay.com will be introduced to expectant parents primarily through GiftPax, Bounty SCA's sample distribution program available through obstetrician offices and hospitals. Sponsors are currently being solicited; Bounty SCA and Sesame Street have agreed to leverage existing relationships with advertisers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.