TheFind.com partners with Glam Media Network

Share this article:

Shopping search engine TheFind.com has partnered with vertical content network Glam Media. The venture will enable Glam.com and other sites within the network to have access to TheFind's shopping search when searching for boutiques, item type or a particular label.

“The value is that shopping is something Glam users are already intrinsically interested in,” said Larisa Hall, TheFind's VP of marketing. “It's important for us to reach as many people as possible, and the Glam Network has about 50 million users. So not only is [Glam] targeted, but it's also very large.”

TheFind crawls the Web to find items by designer, feature or brand and then allows users to sort based on price, store, color and other features. It currently crawls over 500,000 e-commerce sites and over 250 million products.

With this partnership, users searching on Glam.com can select a “Shopping” tab. The results that appear are populated by TheFind.

Hall said because users have the option to browse only sale items, the site offers relevant “holiday appropriate filters to find the right product for the right price.”

“E-commerce research suggests online will be a stronger channel this year than ever before,” she said. “Not only because consumer behavior continues to adopt it and feel comfortable with it, but also in these troubled economic times people are flocking online to find the very best deals.”

TheFind also has partnerships with Elle and Woman's Day.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.