TheFind to launch new iPhone "Where to Shop" application

TheFind, a search engine e-commerce firm, has developed a new iPhone application designed to assist shoppers when they're out and about.

The new application, called “Where to Shop,” is a location-aware shopping search engine that includes online comparison and local price information. After a beta testing period and Apple's approval process are both completed, the application should be available for download from the iPhone App Store.

TheFind said it plans to release the “Where to Shop” application for other mobile platforms with “standard browsers, 3G and location services.” The application includes more than 250 million products in about 200,000 store locations, according to TheFind.

“The key design point of our iPhone application was to blur the lines between the desktop and the mobile phone, creating a rich shopping experience for consumers, with comprehensive information available at anytime, from any location,” said Siva Kumar, co-founder and CEO of TheFind, in a statement.