That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.