That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.