"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
A Tale of Two DR Call Centers
Ski Campaign's New Spin
Marketing That Solves a Real-Life Problem
Ben & Jerry's' Up Instagram Awesomeness
Snap! You're a Marketer
Hunter Boots Takes the Gloom Out of a Rainy Day
Shoe Carnival Cobbles Up a Retargeting Program
Avenue's New Mobile Direction
Diesel's Upbeat Take on the Death Clock
A Digital Campaign Pregnant With Promise
Hertz Shifts Gears With Responsive Web Design
Common Cold, Uncommon Marketing
AARP Adapts its Marketing Channels
The pudding that saved mankind
The brand generates serious buzz with a highly targeted campaign.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
