The Work

Hilton app synergizes corporate buzzword ROI

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

The Work

Agency friends spin to win office swag and aid charity

In advance of Marcus Thomas's planned 2012 move to a larger office space, the Cleveland-based marketing and PR firm got rid of 10-years worth of accumulated clutter in a creative way that also benefited the Akron Children's Hospital Fund.

The Work

Smartphone app unlocks interactive music content

To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last October, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.

The Work

Restaurant gives drunk drivers a helping finger

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.

The Work

GE Instagram contest targets shutterbugs

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

The Work

P&O Cruises aids landlubbers with reservations

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

The Work

Stolen Rum lives up to its name with taste test campaign

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.

Direct by design Blog

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

The Work

Adobe's social software campaign micro-targets marketing professionals

The strategy behind Adobe's new SocialAnalytics software campaign is similar to any solid marketing push with a well-thought out focus. What makes this campaign unique is how Goodby so skillfully communicated with the campaign's savvy target audience of marketers, social tacticians and CMOs.

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.