WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
Fleur du Mal's Mobile Shopping Experience
Graphic Film Festival Promo
Bacardi's Shot at Targeting Millennials
Oscar Mayer is No Wiener When It Comes to Mobile
A Tale of Two DR Call Centers
Ski Campaign's New Spin
Marketing That Solves a Real-Life Problem
Ben & Jerry's' Up Instagram Awesomeness
Snap! You're a Marketer
Hunter Boots Takes the Gloom Out of a Rainy Day
Shoe Carnival Cobbles Up a Retargeting Program
Avenue's New Mobile Direction
Diesel's Upbeat Take on the Death Clock
A Digital Campaign Pregnant With Promise
Hertz Shifts Gears With Responsive Web Design
Common Cold, Uncommon Marketing
AARP Adapts its Marketing Channels
The pudding that saved mankind
The brand generates serious buzz with a highly targeted campaign.
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
The credit union markets to its military members through contact center agents armed with customer data.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
