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The Work Articles

Eaton drives workspace lift

November 01, 2011

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.
 

Dodge sports 'golden ticket' strategy in scavenger hunt

November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 

Sharpie puts fans' creativity at center of 
back-to-school campaign

October 01, 2011

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 

FreePlay invades 7-Eleven TV

October 01, 2011

FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July 29. The game is available for users at a special promotional price of 99 cents through iTunes, and can be played on iPhone, iPad and iPod Touch devices that run iOS 
4.0 or higher.
 

T.G.I. Friday's urges Facebook fans to buy beers for friends

October 01, 2011

T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.
 

Jack Daniel's prompts consumers to design their own posters on Facebook page

September 01, 2011

As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.
 

Baby contest honors Giants

September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
 

Carl's Jr. promotes coupons
 with Facebook robot game

September 01, 2011

Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.
 

Dunkin' Donuts urges customers to get Dunk'd for baseball tickets

August 01, 2011

As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania.
 

Burger King directs viewers to tune in for free Whoppers

August 01, 2011

The minimalist campaign lives on DirecTV, where subscribers can tune in to channel 111 for a 
chance to earn free Whoppers simply by watching a channel whose only programming is a single-frame view of a Whopper and a countdown clock.
 
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