The Work Articles

Creative campaigns from Redhook, Western Union, WEL Foundation

Lauren Bell, Nathan Golia, Cara Wood June 01, 2009

Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
 

Creative campaigns from the NFL, Club Med and Grout Medic

May 18, 2009

Find out what Gene Lewis, partner and creative director at Digital Pulp, thinks of the NFL's War Rooms site, Club Med's Insider interactive community, and Grout Medic's direct mail piece encouraging restoration over replacement.
 

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

May 04, 2009

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 
 
 
 
 
 
 
 
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