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The Work Articles

Facebook app honors 10th anniversary of 9/11 attacks

December 01, 2011

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
 

Glock uses silver anniversary as launch point 
for integrated marketing campaign

November 01, 2011

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.
 

Eaton drives workspace lift

November 01, 2011

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.
 

Dodge sports 'golden ticket' strategy in scavenger hunt

November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 

Sharpie puts fans' creativity at center of 
back-to-school campaign

October 01, 2011

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 

FreePlay invades 7-Eleven TV

October 01, 2011

FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July 29. The game is available for users at a special promotional price of 99 cents through iTunes, and can be played on iPhone, iPad and iPod Touch devices that run iOS 
4.0 or higher.
 

T.G.I. Friday's urges Facebook fans to buy beers for friends

October 01, 2011

T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of an 
e-gift card, turning virtual goods into real goods.
 

Jack Daniel's prompts consumers to design their own posters on Facebook page

September 01, 2011

As part of Jack Daniel's "Independence" campaign, consumers can visit the whiskey brand's Facebook page to design and download their own posters. Each user-generated piece is designed using one of 10 original designs as a template that sit at the heart of the campaign.
 

Baby contest honors Giants

September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
 

Carl's Jr. promotes coupons
 with Facebook robot game

September 01, 2011

Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.