The Work

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

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Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

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Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

French Candy Carambar Punks France

French Candy Carambar Punks France

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Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Škoda Creates the First Car/Hostel Hybrid

Škoda Creates the First Car/Hostel Hybrid

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Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

Green Works Campaign Has Dolphins Do the Talking

Green Works Campaign Has Dolphins Do the Talking

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The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

Art Series Hotels' Guests Can Overstay Their Welcome

Art Series Hotels' Guests Can Overstay Their Welcome

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What if you didn't have to leave your hotel room at check-out until the next guest had actually arrived. Naked Communications made that dream a reality.

Chico's Campaign Repeats a 'Miracle'

Chico's Campaign Repeats a 'Miracle'

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Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.

Fresh & Easy Gets Provocative

Fresh & Easy Gets Provocative

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Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

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WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Themed Food Trucks Deliver Out-of-This-World Snacks

Themed Food Trucks Deliver Out-of-This-World Snacks

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To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

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"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

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The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

Ben & Jerry's Serves Up Instagram Awesomeness

Ben & Jerry's Serves Up Instagram Awesomeness

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Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

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Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

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Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.

U.S. Marines' YouTube Page features Pandora-like Channel

U.S. Marines' YouTube Page features Pandora-like Channel

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Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.

Tennis Star Sexes Up Classic Champagne Brand

Tennis Star Sexes Up Classic Champagne Brand

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Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.

Kraft's Cool Digital Campaign is Anything But Cheesy

Kraft's Cool Digital Campaign is Anything But Cheesy

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Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.

UK's Strongbow pops its top with a digital bottle cap

UK's Strongbow pops its top with a digital bottle cap

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Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.

Sweden's Collectum AB taps into the power of storytelling

Sweden's Collectum AB taps into the power of storytelling

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Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.

Washington state winery urges women to take a well-deserved minute to relax

Washington state winery urges women to take a well-deserved minute to relax

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R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Farmers Insurance puts the social pedal to the medal

Farmers Insurance puts the social pedal to the medal

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Farmers Insurance soups up its marketing with a racing sweepstakes.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

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Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

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Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

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North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

FedEx aims for a hole in one with its PGA campaign

FedEx aims for a hole in one with its PGA campaign

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"Nothing's more important than your clubs" is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York's recent campaign for FedEx.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

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Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

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Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

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White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

Little Caesars tops campaign with reverse psychology

Little Caesars tops campaign with reverse psychology

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Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do.

Wendy's app puts healthy fast food at your fingertips

Wendy's app puts healthy fast food at your fingertips

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Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.

Gillette U.K. goes for gold with a smooth Olympic initiative

Gillette U.K. goes for gold with a smooth Olympic initiative

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Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.

Automaker Škoda España "pimps" the lamest lemon

Automaker Škoda España "pimps" the lamest lemon

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Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

Mass pinning event publicizes UNIQLO apparel product line

Mass pinning event publicizes UNIQLO apparel product line

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Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

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Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

Moto Guzzi USA revs up new microsite

Moto Guzzi USA revs up new microsite

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Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite.

IKEA uses digital transmigration to sell kitchens

IKEA uses digital transmigration to sell kitchens

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Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

Denny's rewards loyal fans with free Grand Slams for life, other tasty prizes

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Customers who check into a Denny's restaurant in all 50 states win a savory prize: free Grand Slam breakfasts for life.

Snickers Russia highlights cautionary tales

Snickers Russia highlights cautionary tales

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According to Snickers, when people are hungry, they do stupid things.

B2B insurance provider leaps into Web 'dramedy'

B2B insurance provider leaps into Web 'dramedy'

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Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.

Russo Marine customers vie to save a boatload

Russo Marine customers vie to save a boatload

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Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.

Commuters play virtual fetch

Commuters play virtual fetch

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With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.

Lawn specialists use satire

Lawn specialists use satire

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TruGreen called on Publicis Dallas to create a humorous integrated campaign designed to alert homeowners to the hazards of DIY lawn care.

Online Batman scavenger hunt

Online Batman scavenger hunt

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A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...