Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.
Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.
Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.
Jason Kulpa, Underground Elephant's CEO, discusses why being invisible is a best practice and his agency's survival in time of dynamic change.
Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.
BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and marketing items internationally.
David Brown, Meredith Integrated Marketing's EVP and GM, discusses the importance of building brand awareness and channel evolution
Ben Sutherland, Mindshare's global head of direct, discusses the difficulty in segregating existing customers and importance of measurable media.
Herschell Gordon Lewis, a writer, filmmaker and direct marketing veteran, discusses the evolution of copywriting and its challenges
Nick Moore leads the creative teams at Wunderman in New York, one of the largest direct marketing agencies. He explains his perspective on hiring.
Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.
Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data's role in customer experience and sees loyalty opportunities in social gaming
Ken Fitzgerald, executive creative director at Catalyst, talks about how to integrate across channels and the impact of digital on CRM strategies
Mat Zucker, chief creative officer at OgilvyOne New York, on creating great content-driven campaigns and managing brand reputation
ID Media's chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field
Nicholas Platt, executive creative director at Rapp Los Angeles, talks about global marketing and teaching clients to take risk.
Agency veteran Rob Price speaks with Direct Marketing News about what it means to be a creative today
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.