A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
The car brand harnesses the power of social media to help save an American institution on the verge of extinction.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
The residential cleaning service company freshens up its media mix.
SASS Global Travel hit the slopes with personalized video messages to its superfans.
TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
The company institutionalized its social listening program and watched it almost immediately impact the bottom line.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
How Chad Parker's growing network of health-oriented food franchises are nourished by a vibrant search optimization operation.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
The University of Florida looks to capture sports fans' attention on second screens, as well as on the field of play.
Jewelry retailer Limoges had to polish up its email marketing tactics.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
How AIA unlocked the door to a category and released the first bail brand to the public.
Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
The Atlanta-based bank's optimized website pays dividends.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
Dreamfields Foods uses a fan club email technique to energize the diabetes sufferers who depend on their pasta.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
The credit union markets to its military members through contact center agents armed with customer data.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
The hotel brand reimagines the guest experience for its "masterblender" customers.
Lion Brand Yarn builds off its loyal customer base in a changing social media landscape.
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
The e-commerce website scrubbed its lists and pumped up its deliverability.
The brand generates serious buzz with a highly targeted campaign.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
The supplier of office equipment and software recently increased the sophistication of its approach to lead gen.
Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
How can an upstart headphone manufacturer penetrate a crowded marketplace?
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
J. J. Keller taps IBM to get smart about its online customers.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
The Greek yogurt brand looks to distance itself from competitors with a social-focused marketing campaign.
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
The iconic brand lets consumers take the wheel to power its People's Car Project.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate?
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
Office Shoes taps email to boost sales with customer-centric communications.
When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities.
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
Natural Partners fortifies its email marketing campaigns using customer data.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.
The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.
If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
At Fitness Magazine, insight is the driver that propels and informs every new initiative.
To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.