Social Media

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.

Best Case

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign

While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Social Media

Green Mountain Coffee gains buzz with fair trade awareness campaign

Green Mountain Coffee gains buzz with fair trade awareness campaign

Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.

Email Marketing

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.

Social Media

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Digital Marketing

Oreck cleans up with brand-intelligent direct response marketing campaigns

Oreck cleans up with brand-intelligent direct response marketing campaigns

The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.

Multichannel Marketing

Woodcraft's successful retargeting campaign

Woodcraft's successful retargeting campaign

If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Digital Marketing

Ski resort caters to millennials with a fun season pass

Ski resort caters to millennials with a fun season pass

If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.

Multichannel Marketing

E-commerce site enters the cloud, reduced call center costs dramatically

E-commerce site enters the cloud, reduced call center costs dramatically

Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.

Best Case

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Best Case

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Digital Marketing

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

At Fitness Magazine, insight is the driver that propels and informs every new initiative.

Multichannel Marketing

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

Email Marketing

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Best Case

Under Armour urges college students to compete in Facebook intern campaign

Under Armour urges college students to compete in Facebook intern campaign

Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.

Best Case

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Best Case

Boston Proper builds database with summer catalog

Boston Proper builds database with summer catalog

With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

Digital Marketing

MetLife's stadium effort recharges brand, engages fans

MetLife's stadium effort recharges brand, engages fans

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Digital Marketing

Billabong grows email list with 'I Surf Because' site

Billabong grows email list with 'I Surf Because' site

Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.

Multichannel Marketing

Testing boosts conversions for Tafford

Testing boosts conversions for Tafford

The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.

Digital Marketing

Superfocus' microsite appeals to shooters

Superfocus' microsite appeals to shooters

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be 
adjusted to any focal length using a 
lever on the nosepiece.

Digital Marketing

Restaurant grows e-mail list with in-store survey

Restaurant grows e-mail list with in-store survey

Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.

Digital Marketing

IBM's virtual event drives lead-gen

IBM's virtual event drives lead-gen

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.

Best Case

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.

Data/Analytics

Data integration drives sales at MileOne dealership

Data integration drives sales at MileOne dealership

For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but not many people are particularly loyal to car dealerships.

Digital Marketing

On-Cor frozen foods uses game show tie-in to capture interest

On-Cor frozen foods uses game show tie-in to capture interest

Frozen food purveyor On-Cor teams with Game Show Network for a family-fueled promotion

Digital Marketing

Nailed It: Sara Lee State Fair

Nailed It: Sara Lee State Fair

The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.

Multichannel Marketing

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.

Multichannel Marketing

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on his e-commerce sites.

Data/Analytics

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.

Digital Marketing

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.

Multichannel Marketing

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations

Email Marketing

DMNews talks with Deb Swider, e-marketing director, ASPCA

DMNews talks with Deb Swider, e-marketing director, ASPCA

Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates

Digital Marketing

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs

Digital Marketing

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands

Digital Marketing

Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews

Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews

Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales

Email Marketing

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales

Digital Marketing

DMNews speaks to Jerry Nevins, State Farm marketing analyst

Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses the initiative.

Digital Marketing

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort

Digital Marketing

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer

Digital Marketing

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

Digital Marketing

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations

Digital Marketing

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

Digital Marketing

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign

Multichannel Marketing

DMNews talks with Diego Saenz, president of PetPlace.com

DMNews talks with Diego Saenz, president of PetPlace.com

Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com

Data/Analytics

DMNews talks with David Kimrey of TicketsNow.com

DMNews talks with David Kimrey of TicketsNow.com

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages

Digital Marketing

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.

Email Marketing

DMNews chats with Experian CheetahMail creative director Steve Sharp

DMNews chats with Experian CheetahMail creative director Steve Sharp

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be

Data/Analytics

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.

Digital Marketing

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.

Digital Marketing

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.

Digital Marketing

DMNews talks to Seth Lieberman, CEO of Pangea Media

Seth Lieberman, CEO of Pangea Media, talks about an online 
quiz-based campaign element created for Barack Obama 
during the last few weeks of 
his 2008 presidential campaign.

Agency

DMNews talks with Damian Bazadona, president of Situation Interactive

DMNews talks with Damian Bazadona, president of Situation Interactive

Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.

Digital Marketing

DMNews talks with Marc Hanson, marketing manager, Mountain Dew

DMNews talks with Marc Hanson, marketing manager, Mountain Dew

Marc Hanson, marketing manager at Mountain Dew, discusses the interactive DEWmocracy campaign, which led to a new fan-created flavor.

Multichannel Marketing

DMNews talks with Steve August, operational VP of customer marketing, Brookstone

DMNews talks with Steve August, operational VP of customer marketing, Brookstone

Steve August, operational VP of customer marketing at Brook­stone, discusses how it worked with Mercent to drive results across several shopping engines

Digital Marketing

DMNews talks with Eric Harber, President and COO of HipCricket

DMNews talks with Eric Harber, President and COO of HipCricket

Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement

Multichannel Marketing

DMNews talks with Justin Olsen, head of e-commerce, Burton Snowboards

DMNews talks with Justin Olsen, head of e-commerce, Burton Snowboards

Justin Olson, head of e-com­merce at Burton Snowboards, discusses how personalized product recommendations boosted holiday sales

Digital Marketing

Brad Harris, owner of Big City Burrito

Brad Harris, owner of Big City Burrito

DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.

Data/Analytics

DMNews talks with Barry Berhoff, President, Shurhold Industries

DMNews talks with Barry Berhoff, President, Shurhold Industries

Barry Berhoff, president of boat products manufacturer Shurhold Industries, discusses the company's adoption of online customer support.

Agency

DMNews talks with Brand New World CEO Alan Feldenkris

Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.

Digital Marketing

Nailed It: Embarq's Kevin Cobb

Nailed It: Embarq's Kevin Cobb

Kevin Cobb, interactive brand manager at Internet provider Embarq, discusses the company's "48 Seconds" user-generated video contest.

Email Marketing

DMNews talks with Chris Masagatani, director, NY for e-mail agency eROI

DMNews talks with Chris Masagatani, director, NY for e-mail agency eROI

Chris Masagatani, director, NY for e-mail agency eROI, discusses how his firm worked with CBSsports.com to revamp the latter'sfantasy sports newsletter.

Multichannel Marketing

DMNews speaks with Susan McKenzie, circulation director at Smith & Noble

DMNews speaks with Susan McKenzie, circulation director at Smith & Noble

Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.

Data/Analytics

DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications

DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications

Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization

Digital Marketing

DMNews talks with Taylor Safford, president of Blue and Gold Fleet

DMNews talks with Taylor Safford, president of Blue and Gold Fleet

Taylor Safford, president of Blue and Gold Fleet, discusses how his boat tour company used Intera's Bluetooth Proximity Marketing network to sell to sightseers.

Digital Marketing

DMNews talks with Sam Decker, CMO at Bazaarvoice

DMNews talks with Sam Decker, CMO at Bazaarvoice

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue

Digital Marketing

DMNews talks with Michael Bayle, senior director of global mobile advertising, Yahoo Connected Life

DMNews talks with Michael Bayle, senior director of global mobile advertising, Yahoo Connected Life

Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in London.

Digital Marketing

DMNews talks with David Magrini, head of marketing at Aetna

DMNews talks with David Magrini, head of marketing at Aetna

David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers over age 65.

Email Marketing

CMO of The Eastwood Company Peter Kosciewicz talks with DMNews

DMNews speaks with Peter Kosciewicz, CMO of The Eastwood Company, about the company booted its e-mail program. Q: What had made The Eastwood Company's customer e-mail pro­gram unique, and what changes did you decide to make?

Multichannel Marketing

VP of marketing at Capital IQ Seung Bak talks with DMNews

VP of marketing at Capital IQ Seung Bak talks with DMNews

DMNews speaks with Seung Bak, VP of marketing at Capital IQ, about the company's first integrated marketing campaign.

Digital Marketing

DMNews talks with Scott Ballantyne, VP and GM of consumer direct for HP

DMNews talks with Scott Ballantyne, VP and GM of consumer direct for HP

Scott Ballantyne, VP and GM of consumer direct for HP, discusses how HP and Buzz Corps, an Austin-based agency, engaged bloggers to spur sales of HP's new HDX Dragon system.

Multichannel Marketing

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.

Multichannel Marketing

DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.

Direct Mail

DMNews talks with Jeff Connally, president and CEO of CMIT Solutions

DMNews talks with Jeff Connally, president and CEO of CMIT Solutions

Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent DM campaign, "Aspirin."

Digital Marketing

DMNews talks with Frank Malsbenden, VP and GM of Vision Retailing Inc.

DMNews talks with Frank Malsbenden, VP and GM of Vision Retailing Inc.

Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com, talks about how video has helped the e-commerce shoe site.

Digital Marketing

DMNews talks with Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter

DMNews talks with Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter

Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter, talks about the success of this summer's Spraychel for President digital campaign.

Digital Marketing

DMNews talks with Paul Siska, CEO of First Consumer Debt Management

DMNews talks with Paul Siska, CEO of First Consumer Debt Management

Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.

Agency

DMNews talks with Sarah Superfon, director of interactive marketing and direct response at Philosophy

DMNews talks with Sarah Superfon, director of interactive marketing and direct response at Philosophy

Sarah Superfon, director of interactive marketing and direct response at Philosophy, discusses how the beauty brand used user-generated storytelling to bring mothers and daughters together.

Features

DMNews talks with Jim Burch, director of customer communications at Toshiba

DMNews talks with Jim Burch, director of customer communications at Toshiba

Jim Burch, director of customer communications at Toshiba, discusses how the company used telemarketing and a three-part direct mail campaign to drive sales for its Infinix-i cardiovascular X-ray system.

Digital Marketing

DMNews talks with Lizan Brand, owner of Greenfield Liquors

DMNews talks with Lizan Brand, owner of Greenfield Liquors

Lizan Brand, owner of Greenfield Liquors inGreenfield, IN, explains how her small business has grown as a result of blogging.

Digital Marketing

DMNews talks with Kim Gnatt, VP of Internet at Footsmart.com

DMNews talks with Kim Gnatt, VP of Internet at Footsmart.com

Kim Gnatt, VP of Internet at Footsmart.com, discusses how the foot- and lower body-care retailer automated its Web site's cross-sell recommendations and increased revenue.

Data/Analytics

DMNews talks with Adam Burke, SVP of customer loyalty at Hilton Hotels Corp.

DMNews talks with Adam Burke, SVP of customer loyalty at Hilton Hotels Corp.

Adam Burke, SVP of customer loyalty at Hilton Hotels Corp., discusses what keeps the chain's 21-year-old loyalty program, Hilton HHonors, fresh and growing.

Agency

DMNews talks with Adam Lefton, director of Web strategy for Cancer Treatment Centers of America

DMNews talks with Adam Lefton, director of Web strategy for Cancer Treatment Centers of America

Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.

Digital Marketing

DMNews talks with Kevin DeMeritt, president of Lear Capital

DMNews talks with Kevin DeMeritt, president of Lear Capital

To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a refer-a-friend sweepstakes with ReferNow.

Email Marketing

DMNews talks with Palo Alto Software CEO Sabrina Parsons

DMNews talks with Palo Alto Software CEO Sabrina Parsons

Sabrina Parsons, CEO of Palo Alto Software, talks about how her company promoted the release of its new product through an e-mail and social media marketing campaign.

Agency

DMNews talks with Jackie Heitman, SVP of marketing at Bresnan Communications

DMNews talks with Jackie Heitman, SVP of marketing at Bresnan Communications

Jackie Heitman, SVP of marketing at Bresnan Communications, helped the broadband telecommunications company drive direct mail results using a new marketing platform from Pluris.

Agency

DMNews talks with Mark Hardison, VP of marketing for restaurant El Pollo Loco

DMNews talks with Mark Hardison, VP of marketing for restaurant El Pollo Loco

Mark Hardison, VP of marketing for Mexican-inspired fast food restaurant El Pollo Loco, explains how the chain was able to connect on a social level to engage consumers with a user-generated video campaign.

Data/Analytics

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in InfoStreet StreetSmart.

Agency

DMNews speaks with Dan Jones, VP of events, Intersport

DMNews speaks with Dan Jones, VP of events, Intersport

Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra trucks across Tennessee.

Agency

DMNews talks with Steve Jacobs, president of AdPack USA

DMNews talks with Steve Jacobs, president of AdPack USA

Steve Jacobs, president of AdPack USA, worked with the producers of Legally Blonde: The Musical to help boost ticket sales following last November's strike on Broadway.

Digital Marketing

DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz

DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz

BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial gym membership offer. The campaign saw success by using search engine marketing.

Digital Marketing

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the multichannel business improved online engagement

Email Marketing

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques

Digital Marketing

DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media

DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media

Michael Cahan discusses Vibes Media's latest mobile campaign for the Pittsburgh Penguins.

Digital Marketing

DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411

DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411

Kim Breslin discusses 1-800-FREE411's recent mobile campaign and future plans for the company.

Agency

DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.

DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.

Mark Garms discusses Autobytel's Rapid Response tool, which allows auto dealers to respond more quickly to leads.

Digital Marketing

DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

AdmissionsQuest president Peter Baron discusses a recent search campaign with HubSpot to enhance AdmissionsQuest.com's visibility.

Agency

DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing

DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing

Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.

Digital Marketing

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.

Agency

DMNews spends a few minutes with Russell Glass of ZoomInfo

DMNews spends a few minutes with Russell Glass of ZoomInfo

Zoominfo SVP and general manager of advertising products Russell Glass discusses the company's use of the Rubicon Project.

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