May 01, 2013
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
April 01, 2013
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
March 01, 2013
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
February 01, 2013
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
January 01, 2013
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
December 01, 2012
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
November 01, 2012
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
October 01, 2012
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
September 01, 2012
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
August 01, 2012
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
July 01, 2012
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
June 01, 2012
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
May 01, 2012
The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.
April 01, 2012
Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.
March 01, 2012
Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.
February 01, 2012
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
January 01, 2012
Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
December 01, 2011
John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.
November 01, 2011
Jason Kulpa, Underground Elephant's CEO, discusses why being invisible is a best practice and his agency's survival in time of dynamic change.
October 01, 2011
Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.
September 01, 2011
BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and marketing items internationally.
August 01, 2011
David Brown, Meredith Integrated Marketing's EVP and GM, discusses the importance of building brand awareness and channel evolution
July 01, 2011
Ben Sutherland, Mindshare's global head of direct, discusses the difficulty in segregating existing customers and importance of measurable media.
June 01, 2011
Herschell Gordon Lewis, a writer, filmmaker and direct marketing veteran, discusses the evolution of copywriting and its challenges
May 01, 2011
Nick Moore leads the creative teams at Wunderman in New York, one of the largest direct marketing agencies. He explains his perspective on hiring.
April 01, 2011
Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.
March 01, 2011
Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data's role in customer experience and sees loyalty opportunities in social gaming
February 01, 2011
Ken Fitzgerald, executive creative director at Catalyst, talks about how to integrate across channels and the impact of digital on CRM strategies
January 01, 2011
Mat Zucker, chief creative officer at OgilvyOne New York, on creating great content-driven campaigns and managing brand reputation
December 01, 2010
ID Media's chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field
November 01, 2010
Nicholas Platt, executive creative director at Rapp Los Angeles, talks about global marketing and teaching clients to take risk.
October 01, 2010
Agency veteran Rob Price speaks with Direct Marketing News about what it means to be a creative today
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
