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The Work - International campaigns Articles

Facebook 'likes' power car and drive engagement

May 01, 2012

Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.
 

Condom brand helps young adults obtain privacy

May 01, 2012

The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."
 

Virtual grocery store targets South Korean straphangers

April 01, 2012

Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
 

Cadbury fans 'keep team GB pumped' for the Olympics

March 01, 2012

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
 

It's alive! HarperCollins augments reality

March 01, 2012

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
 

Stolen Rum lives up to its name with taste test campaign

February 01, 2012

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
 

P&O Cruises aids landlubbers with reservations

February 01, 2012

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
 

Opel Movano delivers brand impressions with banner ad

January 01, 2012

The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."
 

McDonald's prompts parents to spend more time with kids

January 01, 2012

Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
 

Philips Electronics' contest in tune with aspiring musicians

December 01, 2011

As part of Royal Philips Electronics' "Obsessed with Sound" campaign, aspiring composers uploaded original tracks to SoundCloud for the chance 
to have their pieces recorded by Holland's Grammy-
winning Metropole Orchestra and produced by the legendary Steve Lillywhite.
 
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